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ENTREPRENEURIAL ACTION: EXPLOITATION DECISIONS UNDER CONDITIONS OF UNCERTAINTY.

2008

Alexander McKelvie VERONICA GUSTAFSSON Michael Haynie

We explore opportunity exploitation decisions made under varying conditions of uncertainty. We conceptualize uncertainty as a multidimensional construct, and employ conjoint analysis to understand entrepreneurs’ likelihood of exploiting an opportunity by going forward with a new product launch given varying combinations of state, effect, and response uncertainty.

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