Effectuation Publications Library

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EFFECTUATION IN THE CONTEXT OF R&D PROJECTS: CHARACTERISTICS AND IMPACT ON PROJECT PERFORMANCE.

2009

Daniel Kupper TINA BURKHART

The aim of this study is to adopt a new theoretical concept called effectuation to the R&D project management research. This concept brings in a new perspective on the issue of how to accomplish successful R&D projects by focusing on the decision making in uncertain situations

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