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Effectuation Publications Library
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EFFECTUATION IN THE CONTEXT OF R&D PROJECTS: CHARACTERISTICS AND IMPACT ON PROJECT PERFORMANCE.
2009
Daniel Kupper TINA BURKHART
The aim of this study is to adopt a new theoretical concept called effectuation to the R&D project management research. This concept brings in a new perspective on the issue of how to accomplish successful R&D projects by focusing on the decision making in uncertain situations