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Effectuation Publications Library
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EFEITUAÇÃO SITUADA: REDES E EMPREENDEDORISMO NA ROCINHA
2023
Isabella Nunes Pereira
The study notes the relevant role of entrepreneurial actions carefully constructed through the exchange of advice and mutual negotiations between stakeholders in particular situations. The dynamics of the territory shape entrepreneurial actions, forming relational networks created at the interface (inside and outside the territory) that reveal “trust” as the central element to transform reality (Lomnitz, 2004). By emphasizing this dimension in the understanding of entrepreneurial activity in popular territories, the research may bring relevant contributions to the field of entrepreneurship research and also to public policies that often neglect established strategies as a critical element in entrepreneurial processes.