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DO RISK ATTITUDES DIFFER WITHIN THE GROUP OF ENTREPRENEURS?
2010
Ioanna Deligianni Irini Voudouris LIOUKAS SPYROS
Little research exists on the risk attitudes of different types of entrepreneurs. Our focus is on the entrepreneurs’ motivations to start their business. We find that opportunity entrepreneurs are more willing to take risks than necessity entrepreneurs. In addition, entrepreneurs who are motivated by creativity are more risk-tolerant than other entrepreneurs.