Effectuation 2022

What to Do Next?

Day 1 Monday, November 14th 2022

08.30 - 9.00 AM Conference Space

Welcome From Naples Hosts

09.00 - 10.00 AM Conference Space

The Global State of Effectuation Saras Sarasvathy

10.00 - 10.30 AM Conference Space


10.30 - 11:59 AM Conference Space

Pods (research, teaching, and case study)

12.00-1.00 PM Conference Space

Entrepreneurship skills and education in Higher Education

Rafaelle Trapasso Senior Economist OECD

1.00-2.00 PM Lunch


2.00 - 3.30 PM Conference Space

Pods (research, teaching, and case study)

3.30 - 4.00 PM Conference Space


4.00-5.00 PM Conference Space

The philosophical underpinnings of effectuation theory

Mark Packard Florida Atlantic University

4.00 - 5.00 PM Conference Lobby

Transfer to effectual dinner

6.00 - 8.00 PM Venue TBD

Effectual Dinner

Day 2 Tuesday, November 15th 2022

9.00 - 10:30 AM Conference Space

Debrief on Effectual Evening Saras Sarasvathy, Glen Wheatley, Tiago Ratinho, Moderators

Will include discussion of Effectual Entrepreneurship, 3rd Edition

10.30 - 11.00 AM Conference Space


11 AM - 12.30 PM Conference Space

Teaching Effectuation Sylvain Bureau ESCP Business School (Paris)

12.30-1.30 PM Lunch


1.30 - 3.00 PM Conference Space

PechaKucha: shifting gears between teaching & research

Saras Sarasvathy and Tiago Ratinho, Moderators

3.00 - 3.30 PM Conference Space


3.30 - 5.00 PM Conference Space

Market of makers

Rene Mauer, ESCP Business School (Berlin) & Michael Faschinbauer, Effectuation Intelligence

5.00 - 6.00 PM Conference Lobby

Closing Remarks


Effectuation has emerged in last two decades as an alternative framework to explain how entrepreneurs make decisions in the face of uncertainty. Predicated in marshalling available resources within reach, and prioritizing actions instead of planning or forecasting, effectuation emerged as a powerful concept to researchers, educators, and practitioners.

In this workshop, we wish explore issues associated with growing a community effectually using as a case in point our experience within the Society for Effectual Action. We will explore questions such as:

  • How to Manage Opposing Goals of Rigor and Relevance?
  • How to Organize a Global Network?
  • What Amount of Structure Facilitates Co-creation?
  • How Can We Rethink and Redo the Ordinary?

The highlight of the workshop with be a group activity entitled “Il Mercato Napolitano: Co-Creative Shaping of the Future” in which is designed to connect the available means and affordable loss of individuals with co-creators who also take action to shape the shared future in an area of personal importance.

Additionally, we will set the stage by briefly presenting effectuation to those not familiar with the concept and a general summary of the 7th Effectuation Conference (scheduled for November 14th-15th, 2022).

Register here: https://www.eventbrite.fi/e/pdw-growing-a-community-effectually-registration-403320902677

Join Us

Effectuation 2022 : What Next?

After two years of COVID hiatus and a series of events in Japan, the Effectuation Conference is back in 2022. Co-branded with ESCB and scheduled in tandem with the RENT Conference, the 2022 Effectuation Conference will take place in Naples, Italy. In the tradition of Effectuation Conferencea in past years, the format will offer plenary sessions as well as small group research and practice “pods” where your submissions can be developed into full fledged research articles and teaching materials. We will, of course, also enjoy the “effectual” dinner and debrief as usual.
Join us November 14 and 15, 2022
8:30 AM onwards