Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Creating During Crisis: Zopa

          This venture identified market demand for an online market connecting individual lenders and borrowers and met success…until it was out-regulated.

          Entrepreneur: Giles Andrews

          Entity: Zopa

          Country: Great Britain

          Pages 262-263 in

          Chapter 16 The Lemonade Principle: Leverage Surprise (pp. 257 to 276)

          "From all the news stories of economic collapse during the 2009 financial crisis, a casual reader might conclude that at some point society might be reduced to only the most primitive trading activity. With blocked credit markets, corporations and banks could not function effectively, and sometimes the only way to find credit was between individuals, taking us back to the millennia preceding Adam Smith.


          Old Ideas, New Opportunities
          Not to Giles Andrews. He is not a caveman or even a Luddite. But, as managing director and co-founder of Zopa (short for the negotiating term Zone of Possible Agreement), he is stealing an old idea from our medieval trading ancestors to create a modern business that flourished as a result of the credit crisis and has been growing since."

          Under Construction: Join Us in Co-Creation!

          Bamboo - Share & Visit Again

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