Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          The Wind and the Plan

          Starting out with green power, this entrepreneur has changed with the times and winds, creating new opportunities in the process.

          Entrepreneur: Dale Vince

          Entity: Ecotricity

          Country: Great Britain

          Pages 329-330 in

          Chapter 19 Business Plans and Business Models (pp. 312 to 334)

          "New-age traveler" is a euphemism for a hippie, a house trucker, or even a vagrant. It's not the community typically associated with the next generation of business leaders. But then again, solutions to climate change don't seem to come from traditional business leaders. This may explain in part why Dale Vince, an ex-traveler himself, is considered an influential ""green"" entrepreneur.


          Measuring the Zephyr
          Committed to a low-impact lifestyle, Vince's journey into business began with building small-scale windmills to serve his personal energy needs and limit his dependency on commercial power. One of the most complex pieces of the puzzle was reliably measuring the environment in order to identify a location that provides consistent wind to drive turbines.
          Not finding adequate solutions on the market, Vince started crafting wind-monitoring towers in 1991 and, in 1992, founded Western Windpower. Though Vince has continued his own expedition, Western attracted orders from clients like Scottish Power and later changed its name to Nexgen Wind, a market leader in wind monitoring equipment in the United Kingdom."

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