"Josiah Wedgwood, an eminent eighteenth-century potter, exemplifies a socially minded entrepreneur whose business practices were deeply intertwined with social investment and reform. As the founder of the Wedgwood pottery company, he not only revolutionized the pottery industry but also used his business as a platform for social change, illustrating that for socially minded entrepreneurs, the boundary between for-profit ventures and social ventures is virtually non-existent.
Wedgwood's entrepreneurship journey was marked by innovative practices in both product and social domains. He pioneered new pottery techniques, such as the famous Jasperware, and implemented high standards of quality and design."