Effectual Entrepreneurship, Third Edition
Practically Speaking
Health of Nations
What action an entrepreneur takes is highly influenced by who they are, as the pathway of this healthcare-focused venture demonstrates.
Entrepreneur: Paul Meyer
Entity: Voxiva
Country: USA
Pages 385-386 in
Chapter 22 Technology: Means, Outcome, or Trap? (pp. 374 to 390)
"Consider a few of the mega trends in the world today. Healthcare costs are significantly outpacing inflation or economic growth and 25% of the global population has no access to healthcare at all. At the same time, there are more mobile phones in the world than people. It is not hard to fit these facts together and imagine a business that uses technology to deliver better, less expensive, and more widely available healthcare. It is so clear, perhaps, that you may be wondering why you haven't done it yourself.
Entrepreneurial Shape
The answer is that you are not Paul Meyer. In the weeks after the Balkans conflict ended, Meyer founded IPKO, the first and largest internet service provider in Kosovo. It provided critical communications for civilians and aid workers. And a healthy return for Meyer.
Before that, Meyer was in West Africa, setting up computer systems to help reunite refugee children with their families. Deploying connectivity and computers in rugged, developing regions, knowing how information flows in these environments, and understanding the people who need and use the information are assets unique to Meyer."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
- How Starbucks Became An $80B Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=XUBeH7VQaFY&t=50s
- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
- Howard Schultz. (2025). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Howard_Schultz&oldid=1285405168
- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
- hpeiper. (2018, September 4). Schultz to young entrepreneurs: ‘It can happen for you’. Starbucks Stories EMEA. https://stories.starbucks.com/emea/stories/2018/bocconni-university/
- Starbucks CEO Howard Schultz: How to Be Strategic Thinkers | Inc. - YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=Q5Djl9_Xc3w
- Starbucks’ CEO Talks Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=83yInyY1KLs&t=152s
- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s
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