Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Focus on the Food, Just Not with Your Eyes

          Blind dates are different at this restaurant where you can’t focus on the food with your eyes.

          Entrepreneur: Axel Rudolph

          Entity: unsicht-Bar

          Country: Germany

          Page 23 in

          Chapter 2 Good Ideas Are Everywhere (pp. 15-27)

          "Ever been on a blind date? Most people say it's simultaneously scary and exciting, and it's always memorable. Which is also what people say about Axel Rudolph's unsicht-Bar, a small Cologne eatery run by the blind where patrons enjoy wine, cuisine, and conversation in the pitch dark. Even the glow of a mobile phone is not permitted in this establishment. Diners are attended by blind waiters/guides who describe the food in terms of both its preparation and its location on the plate."

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