Effectual Entrepreneurship, Third Edition
Practically Speaking
Steward-Ownership: A Growing Alternative
Steward-ownership seeks to ensure long-term and purpose-driven decision making in organizations and is gaining in popularity.
Entity: Foundation for Steward-Ownership (FSO)
Country: Germany
Pages 294-295 in
Chapter 18 Ownership, Equity, and Control: Manage Stakeholders (pp. 289 to 311)
Co-Creator: Sophia Marie Braun
"For the past three hundred years or more, two structures of ownership have dominated economies— namely, for-profit or non-profit. The latter could be organized as corporations, cooperatives, or foundations/trusts. The dominant form in the case of for-profit, generally called firms, consists of some form of limited liability company owned by shareholders. In the case of publicly traded firms, shares can be purchased and sold by anyone in stock markets, subject to the laws of the state/country in which those are incorporated.
From Sharing to Stewarding
Recently, entrepreneurs have begun reshaping this rather uncomplicated organizational landscape with hybrid forms of for-profit and social ventures, including new ways of structuring ownership within each of these.
Steward ownership is one example of such an attempt. As the name suggests, the aim here is to restructure for-profit ventures to enable protecting and nurturing of firm objectives other than financial profit, including stewardship of social values and the health of the planet."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
- How Starbucks Became An $80B Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=XUBeH7VQaFY&t=50s
- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
- Howard Schultz. (2025). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Howard_Schultz&oldid=1285405168
- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
- hpeiper. (2018, September 4). Schultz to young entrepreneurs: ‘It can happen for you’. Starbucks Stories EMEA. https://stories.starbucks.com/emea/stories/2018/bocconni-university/
- Starbucks CEO Howard Schultz: How to Be Strategic Thinkers | Inc. - YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=Q5Djl9_Xc3w
- Starbucks’ CEO Talks Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=83yInyY1KLs&t=152s
- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s
.png?width=200&height=82&name=Effectuation%20Extended%20Logo%20(200%20%C3%97%2082%20px).png)