Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          The Identity Spectrum

          Two very different entrepreneurs infused their values into their ventures to break down barriers and glass ceilings.

          Entrepreneurs: Jamshedji Tata and Sara Blakeley 

          Entities: Tata Group and Spanx

          Country: Global

          Pages 367-369 in

          Chapter 21 Brand as Venture Identity: Marketing You (pp. 357 to 373)

          "When we consider identity in entrepreneurship, names like Elon Musk and Steve Jobs immediately come to mind. Both have achieved remarkable success, and infamous notoriety. But it is easy to forget both started with co-founders that helped shaped their first ventures. Steve Wozniak (and Ronald Wayne) in the case of Apple and in the case of Elon Musk's Zip2, his brother, Kimbal Musk, and a friend, Gregory Kouri.
          But more inspiring and useful to learn from could be the identities of others who infused their values into their ventures to break down barriers and glass ceilings, including Jamshedji Tata, founder of the more-than-a-century-old Indian conglomerate bearing the family name."

          Under Construction: Join Us in Co-Creation!

          Bamboo - Share & Visit Again

          Something Missing? Something to Share?