Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Silly Surprise

          A failed attempt at creating synthetic rubber becomes a hit toy when an advertising executive got his hands on it.

          Entrepreneur: Peter Hodgson 

          Entity: Silly Putty

          Country: USA

          Page 266 in

          Chapter 16 The Lemonade Principle: Leverage Surprise (pp. 257 to 276)

          "Perhaps one of the best-known stories of a new venture founded on a contingency is Silly Putty. The substance was actually the result of a failed experiment to create synthetic rubber during World War II in General Electric's New Haven laboratory.
          General Electric bounced the idea around for years in search of a practical use, but it wasn't until 1949 that Peter Hodgson, an unemployed advertising agent, encountered the compound as part of the entertainment at a party. Finding the stretchy material was an accident, but Hodgson did what he could with that contingent event."

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