Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Surprise Landing

          A space-obsessed daughter, homemade helmet, and many eerie photographs in pandemic-struck Melbourne attracted worldwide attention, awards, and became a book.

          Entrepreneurs: Andrew, Mariya & Mia Rovenko

          Project: Rocketgirl Chronicles

          Country: Australia

          Pages 262-263 in

          Chapter 16 The Lemonade Principle: Leverage Surprise (pp. 257 to 276)

          "Andrew and Mariya Rovenko, parents of 4-year-old Mia, were almost at the 200-day mark of forced lockdowns in Melbourne, Australia, due to the COVID-19 pandemic and needed a new project, as Andrew describes on his website:
          "An unintended photography project, born out of the intended family time in Melbourne's 6th lockdown.
          With no more rainbows on the pavements, stuffed animals away from the windows and once vibrant spoonvilles turned sad ghost towns—everyone needed to figure out their own way to keep going. Small things. Small wins. Like making a space helmet for your child fascinated by the night sky. And a suit." (Andrew Rovenko Photography, n.d.)"

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