Effectual Entrepreneurship, Third Edition
Practically Speaking
Princess Reema: Nudging Social Change
This incremental approach to social change has facilitated a broader shift in norms and attitudes towards women's roles in Saudi society.
Entrepreneur: Reema bint Bandar Al Saud
Entity: Saudi Arabian Women's Sports Authority
Country: Saudi Arabia
Page 414 in
Chapter 23 Social Change and Markets in Human Hope (pp. 391 to 424)
"Princess Reema bint Bandar Al Saud of Saudi Arabia stands out as a notable figure due to her approach to inducing incremental social change in a conservative society. Her work resonates strongly with the principles of near decomposability, a concept popularized by Herbert Simon (2002).
Near decomposability, as proposed by Herbert Simon, suggests that complex systems can be understood as a hierarchy of subsystems, which are relatively independent in the short run but interdependent in the long run.
Princess Reema's initiatives in Saudi Arabia exemplify this theory. For instance, her involvement in the Saudi Arabian Women's Sports Authority and her push for the inclusion of physical education in girls' schools were incremental steps that addressed specific subsystems—sports and education—within the broader societal system. These efforts, while..."
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Video Resources
References & Links
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