Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Delivering a Venture

          By engaging this entrepreneurial team in Kenya to run tedious errands, you can buy time, a precious resource.

          Entrepreneur: Steve Kiruri

          Entity: Petty Errands

          Country: Kenya

          Pages 194-195 in

          Chapter 12 The Affordable Loss Principle: Invest Little, Learn a Lot (pp. 192-206)

          "It only takes a minute of Steve Kiruri's story to see where entrepreneurial opportunities originate. A recent university graduate in his native Kenya, Kiruri was quick to inventory the things he didn't have: a job, cash, or any assets that might be used to secure a loan. Instead, in his own words, "I didn't sit back and moan. I focused on things right there in front of me."
          He identified the following: his education, relatives asking him to take care of their errands, available space, a government with bureaucratic and time-consuming processes, voluntary labor from high-school graduates and dropouts who were jobless, friends willing to give him a chance, and a national media willing to broadcast his story to the world."

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