"There has been much research directed at discovering the unique characteristics of entrepreneurs. In particular, we might want to know whether entrepreneurs are psychologically different from the general population. But perhaps we are asking the wrong question. Instead of asking how psychology makes entrepreneurs, we may want to ask how entrepreneurs make psychology work for them.

Peer Power
Generating more energy and using energy more efficiently have become central issues of our time. One interesting approach to the problem seeks to turn psychology into energy savings. Dan Yates and Alex Laskey founded Opower in 2007 to help their public utility customers reduce consumer peak-power usage, build fewer power plants, and better utilize existing facilities. Opower is effective. About 85% of its clients' residential customers cut home power consumption by about 3.5%. But where did such a good idea come from?"