Effectual Entrepreneurship, Third Edition
Practically Speaking
Good Pill Hunting (Partnerships)
Counterfeit pharmaceuticals can be dangerous, which moved this entrepreneur to create an innovative authenticity verification system.
Entrepreneur: Bright Simons
Entity: mPedigree
Country: Ghana
Pages 144-145 in
Chapter 9 The Effectual Logic of Expert Entrepreneurs (pp. 136-152)
"Bright Simons began his career as an activist at an early age. As a secondary student in Ghana, he organized his friends to protest a change in the school menu with a mass appeal through a popular radio talk show. Upon graduation, he followed his early success by campaigning to drive political change that would open opportunities for people to migrate freely around the world. But, as glamorous as it sounds to be a card-carrying professional activist, governments proved difficult to influence, progress was slow, and Simons soon became interested in more impact, and maybe even a salary. So, reluctantly, he turned to business.
Phony Pharmaceuticals
Unsurprisingly, Simons began to work on opportunities at the intersection of his home country of Ghana and his interest in creating positive social change. When he came across UN estimates that roughly half of the anti-malarial drugs sold in Africa are counterfeits, Simons decided that fake drugs might be an effort worthy of his attention."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
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- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s