"Imagine this: you are in a shop, getting supplies for a very special dinner with a special friend. You know that they drink wine, so you want to get a special bottle. You are nervous that you are not a very sophisticated (snooty) wine connoisseur.
You head over to the wine section and immediately one bottle almost jumps off the shelf. The label is colorful, playful, and enticing. It's called "Carnival of Love" from an Australian winery called "Mollydooker." Hmm, you think, that sounds interesting.

Unsnooty Flavors?
So, you pick up the bottle, admire the hand-drawn figures of people having fun in Venetian-style costumes. You are compelled to know more and turn the bottle to read the back label:"