Effectual Entrepreneurship, Third Edition
Practically Speaking
A Lick of the Old Block
This entrepreneur connected seemingly unrelated dots: Farmers in Laos, companies seeking carbon offsets, and the nutrition of buffalos.
Entrepreneur: Chick Olsson
Entity: AgCoTech
Country: Laos
Pages 325-326 in
Chapter 19 Business Plans and Business Models (pp. 312 to 334)
"As you might recall from Steve Jobs' speech about connecting dots in Chapter 10, entrepreneurs are known for seeing patterns in seemingly unconnected things. Perhaps Chick Olsson's hobby of painting (and his occupation as agriculturist and economist) enabled him to cleverly connect the following dots across technologies, interests, and locations.
Lick Blocks Are Healthy
You might be wondering about the strange title of this Practically Speaking. Lick blocks are brick-shaped cakes of nutrients designed to improve the health of livestock, re-creating the behavior of animals to seek out minerals in their habitat. Animals with a supplemented diet are healthier, produce stronger offspring and more milk, and command better prices when sold."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
- How Starbucks Became An $80B Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=XUBeH7VQaFY&t=50s
- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
- Howard Schultz. (2025). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Howard_Schultz&oldid=1285405168
- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
- hpeiper. (2018, September 4). Schultz to young entrepreneurs: ‘It can happen for you’. Starbucks Stories EMEA. https://stories.starbucks.com/emea/stories/2018/bocconni-university/
- Starbucks CEO Howard Schultz: How to Be Strategic Thinkers | Inc. - YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=Q5Djl9_Xc3w
- Starbucks’ CEO Talks Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=83yInyY1KLs&t=152s
- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s
.png?width=200&height=82&name=Effectuation%20Extended%20Logo%20(200%20%C3%97%2082%20px).png)