Effectual Entrepreneurship, Third Edition

 

Practically Speaking

Chill Out in Tradition

The story of a traditional drink developed into business opportunities in cultivation, processing, export, and hospitality.

Entrepreneur: Zane Yoshida

Entity: Fiji Kava

Country: Fiji

Pages 37-38 in

Chapter 3 Most Ventures Require Little Startup Capital
 (pp. 28-40)

"The next time you reach for an energy drink to deal with stress, ask yourself if perhaps a relaxation drink might be better. Ask Fiji Kava founder Zane Yoshida, who swears by the non-alcoholic, but sedative ceremonial drink from the South Pacific called kava (piper methysticum).
Zane Yoshida seeks to root his venture in an ancient tradition, one which travels with people, even (or particularly) when they leave their homeland. Anau Mesui Henry, whose parents migrated from Tonga to..."

Under Construction: Join Us in Co-Creation!

Bamboo - Share & Visit Again

Something Missing? Something to Share?

Is something missing or incorrect? Do you have content to share? We'd love to hear from you!

Please share your name, email address, the venture/entrepreneur concerned, and your comments in the form below.

We'll get back to you as soon as possible.

Close menu