Effectual Entrepreneurship, Third Edition
Practically Speaking
Chill Out in Tradition
The story of a traditional drink developed into business opportunities in cultivation, processing, export, and hospitality.
Entrepreneur: Zane Yoshida
Entity: Fiji Kava
Country: Fiji
Pages 37-38 in
Chapter 3 Most Ventures Require Little Startup Capital
(pp. 28-40)
"The next time you reach for an energy drink to deal with stress, ask yourself if perhaps a relaxation drink might be better. Ask Fiji Kava founder Zane Yoshida, who swears by the non-alcoholic, but sedative ceremonial drink from the South Pacific called kava (piper methysticum).
Zane Yoshida seeks to root his venture in an ancient tradition, one which travels with people, even (or particularly) when they leave their homeland. Anau Mesui Henry, whose parents migrated from Tonga to..."
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
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- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s