Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          A Clean Start (Means)

          A married couple takes stock of their available means and wants to make everyday healthy products, namely organic soap.

          Entrepreneurs: Ea & Stephen Greenwood

          Entity: GoodKaarma

          Country: Estonia

          Pages 138-139 in

          Chapter 9 The Effectual Logic of Expert Entrepreneurs (pp. 136-152)

          "What do you do when you wake up one day in San Francisco and realize you actually want to be living on a sparsely populated Estonian island in the middle of the Baltic Sea? You make sure you will be able to support yourself by starting a company there, of course. That is what Stephen and Ea (pronounced e-ah) Greenwood did when they moved to the island of Saaremaa in 2004.
          But with the move came questions about their idea: what kind of company, where to start, and how to make it work?"

          Under Construction: Join Us in Co-Creation!

          Bamboo - Share & Visit Again

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