"Even in the inflationary world of social media, more than 43 million views of a video, particularly a recording of a speech at a university graduation ceremony in 2005, is exceptional.
Apparently, the message being communicated in the video by the creative genius and co-founder of Apple, Steve Jobs, resonates. Having dropped out of college and with spare time on his hands, he decided to learn about something he was really interested in: calligraphy. The history, theory, and structures behind beautiful typography fascinated him. But he didn't have any illusions about the practicality of what he was learning."