Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Affordable Loss for an Unaffordable Loss

          Skipping school was an affordable loss for this teenager concerned about climate change: an investment which became a movement.

          Entrepreneur: Greta Thunberg

          Cause: Fridays for the Future

          Country: Sweden

          Pages 201-202 in

          Chapter 12 The Affordable Loss Principle: Invest Little, Learn a Lot (pp. 192-206)

          "Greta Thunberg, the Swedish environmental activist, has become a symbol of youth advocacy for climate change, building awareness of the fact that we cannot afford to lose our planet.

          Skipping School
          Greta's activism began with her protest outside the Swedish Parliament in August 2018. Her parents' support of her skipping school made it affordable loss for her to start on this journey which became known as "Fridays for the Future."
          Living with Asperger's syndrome, OCD, and selective mutism would hardly count as assets useful to her endeavor. Yet, her family's support and understanding allowed Greta to travel extensively for her cause, impacting their daily lives."

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