Effectual Entrepreneurship, Third Edition
Practically Speaking
Frida Kahlo – The Art of Pain
This woman took the bitter lemon of a life-changing accident and turned it into a vibrant canvas of self-expression and cultural representation.
Entrepreneur: Frida Kahlo
Country: Mexico
Pages 360-361 in
Chapter 21 Brand as Venture Identity: Marketing You (pp. 357 to 373)
"When we consider our identity, most of us do not hark back to an accident. Yet, in reality, identity is sometimes forged from the lowest points in life. Mexican artist Frida Kahlo (1907-1954) was only 18 when she was involved in a serious bus accident, leading to devastating injuries that left her bedridden for long periods. This came on top of her childhood encounter with polio which left her with a limp for the rest of her life.
Lemons in Hand
As she turned to paint to cope with her pain, she squeezed her experiences of pain and physical confinement along with the skills she had learned assisting her photographer father to mix together a whole new palette of visual composition. Not only of the world she lived in, but also her own identity—as a woman and a living contradiction of mixed ancestry. "I paint my own reality," she once said (Herrera, 1983)."
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Video Resources
References & Links
- How Starbucks Became An $80B Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=XUBeH7VQaFY&t=50s
- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
- Howard Schultz. (2025). In Wikipedia. https://en.wikipedia.org/w/index.php?title=Howard_Schultz&oldid=1285405168
- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
- hpeiper. (2018, September 4). Schultz to young entrepreneurs: ‘It can happen for you’. Starbucks Stories EMEA. https://stories.starbucks.com/emea/stories/2018/bocconni-university/
- Starbucks CEO Howard Schultz: How to Be Strategic Thinkers | Inc. - YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=Q5Djl9_Xc3w
- Starbucks’ CEO Talks Business—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=83yInyY1KLs&t=152s
- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s
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