Effectual Entrepreneurship, Third Edition
Practically Speaking
Dragon Lady
Woman in minivan collects enough to become “Queen of Waste Paper” and major paper producer in China.
Entrepreneur: Yan Cheung
Entity: Nine Dragons
Country: China
Pages 33-34 in
Chapter 3 Most Ventures Require Little Startup Capital
(pp. 28-40)
"What would you guess happens to this book after you read it? If you are a social person, you might share it with a friend. If you are a resourceful person, you might resell it. And if you recycle it, chances are good it will end up with Yan Cheung of Nine Dragons Paper Holdings Limited in China. It won't take long, either. "The newspaper that you put in your newspaper bin—three weeks later, it's in the hands of someone in China," explains Bill Moore of Moore & Associates in Atlanta, a consultant on recovered paper. Amazing—but how does this happen?
Resourceful Recycler
Rewind to 1990. In that year, Cheung created America Chung Nam (ACN) with just 3,800 US dollars. Her plan was to buy recycled paper in the United States and export it to China. "
Under Construction: Join Us in Co-Creation!

Video Resources
References & Links
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- Howard Schultz. (n.d.-a). Schultz Family Foundation. Retrieved April 20, 2025, from https://schultzfamilyfoundation.org/team-member/howard-schultz/
- Howard Schultz. (n.d.-b). Forbes. Retrieved April 20, 2025, from https://www.forbes.com/profile/howard-schultz/
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- Howard Schultz: An Overview of the Entrepreneur’s Career - 2025. (n.d.-c). MasterClass. Retrieved April 20, 2025, from https://www.masterclass.com/articles/howard-schultz-life-and-career
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- Starbucks’s Howard Schultz: From Coffee Entrepreneur to Three-Time CEO. (n.d.). WSJ. Retrieved April 20, 2025, from https://www.wsj.com/story/starbuckss-howard-schultz-from-coffee-entrepreneur-to-three-time-ceo-439768fc
- Taylor, K. (2017, December 13). From Brooklyn to Billionaire: The Story of How Howard Schultz Transformed Starbucks Into an $84 Billion Business. Inc. https://www.inc.com/business-insider/howard-schultz-chairman-former-ceo-starbucks-successful-billionaire-coffee.html
- The Man Behind Starbucks Reveals How He Changed the World—YouTube. (n.d.). Retrieved April 20, 2025, from https://www.youtube.com/watch?v=LnA7n9qSB7E&t=255s