Co-Creators: Edmilson Lima and Rose Mary Almeida Lopes
"What would you do when you finish last in the first race you run? And you are in terrible pain? Maybe quietly move to another sport? Grimly persist to beat the odds? Or simply fall in love with the sport that humiliated and injured you? Surprisingly, that's what the now successful sports entrepreneur and torchbearer for the 2016 Olympic Games in Rio de Janeiro, Augusto Teodoro did— fall in love.

Losing Odds
Augusto had a difficult start. Coming from a poor family, he started working menial jobs early to support his family and save money for university studies. When he finished last in a 6-kilometer race, Augusto fell in love with the sport and decided to study physical education."