Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Failing Up to the Top: Apple Computer

          Applying learning from failures to the next product generation won this company a reputation of industry-leading innovation.

          Entity: Apple

          Country: USA

          Pages 70-71 in

          Chapter 5 Failing as the Way Forward (pp. 56-76)

          Apple is well known for its innovativeness and its incredible product successes—creating a mass market where there was none. Yet did you know that Apple has survived a series of failed products over the years?

          Under Construction: Join Us in Co-Creation!

          Bamboo - Share & Visit Again

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