Effectual Entrepreneurship, Third Edition

           

          Practically Speaking

          Destination Unknown

          Needing to pay their rent, these three roommates offered air mattresses and breakfast as rustic accommodation and people actually showed up.

          Entrepreneurs: Joe Gebbia, Brian Chesky, and Nathan Blecharczyk

          Entity: AirBnB

          Country: USA

          Pages 169-170 in

          Chapter 10 The Bird‑in‑Hand Principle: Start With What You Have (pp. 155-173)

          "The story of Airbnb illustrates how not having any means can even provide the basis for a new venture. Born of the need to pay their rent, Joe Gebbia and Brian Chesky started offering lodging on air mattresses and breakfast in their apartment. To their surprise, three people showed up, and an idea was born.
          But in order to achieve the success that Airbnb enjoys today, the pair employed many types of available means in the early phases, including:"

          Under Construction: Join Us in Co-Creation!

          Bamboo - Share & Visit Again

          Something Missing? Something to Share?