"Good ideas for new companies can come from anywhere—from a frustrated customer, a breakthrough invention, or, as Kevin DeWhitt would tell you, from the trash. In 2004, he and his wife founded Agilyx Corporation (originally Plas2Fuel) with the idea of taking plastic waste and turning it into something better than money—crude oil.
From a chemical engineering perspective, it makes perfect sense. Plastic is a petroleum product. Why not reverse the process when you're done with the plastic? Simple enough, in theory. In practice, the science turned out to be difficult, and the business even more difficult."