Collabrys

          Internet company working effectually to create a market.

          Case is available at the Harvard Business Publishing Press website.

           

          Topic:
          Decision Making Under Uncertainty
          Funding
          New Market Creation
          Strategy
          Relevant Principles:
          Crazy Quilt (Partnerships)
          Pilot-in-the-Plane (Control vs. Predict)
          Link:

          http://www.hbs.edu/faculty/Pages/item.aspx?num=29380