Image Credit - Andrea Barisani
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Effectuation - Watch the Video
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set up principles for Startup Success.
UNDERSTAND EFFECTUATION
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Effectuation in Rio December 5-8, 2022
The Effectual World Map - Countries Teaching or Researching Effectuation in the Last 12 Months
Read the Latest Effectuation Stories
![Door to the Future](https://effectuation.org/hs-fs/hubfs/Graphics%20and%20Images/Website%20Page%20and%20Landing%20Page%20Graphics/Door%20to%20the%20Future%20Cover.jpg?height=245&name=Door%20to%20the%20Future%20Cover.jpg)
Enter a Door to the Future - Manga Effectuation!
The passion for scholars and educators in Japan for Effectuation and Young Adults has resulted in the release of Door...
![](https://effectuation.org/hs-fs/hubfs/SME%20Bilbao%20%281324%20x%201324%20px%29.png?height=245&name=SME%20Bilbao%20%281324%20x%201324%20px%29.png)
See UVA Darden Professor Saras Sarasvathy's Address to the EU SME
UVA Darden Professor Sarasvathy delivered the prestigious Schumpeter "Innovation in Enterprise lecture to the Small and...
![](https://effectuation.org/hs-fs/hubfs/Sign.jpeg?height=245&name=Sign.jpeg)
Collaborative Dynamics at the Forefront: A Glimpse into the 2023 EffectuationConference in Gdańsk
Introduction: A Convergence of Minds and Methods The 2023 Effectuation Conference in Gdańsk stood as a testament to the...
![](https://effectuation.org/hs-fs/hubfs/Original%20Site%20Graphics%20PNG%20and%20JPG/Effectuation%20Rio.jpg?height=245&name=Effectuation%20Rio.jpg)
Effectuation Rio - A Recap
NEW To view a selection of videos from the conference in Rio click the links below!!
The Principles of Effectuation
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Companies Practicing Effectuation
![Biocon (500 × 500 px)](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/Biocon%20(500%20%C3%97%20500%20px).png)
![FUBU (500 × 500 px)](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/FUBU%20(500%20%C3%97%20500%20px).png)
![Virgin 500 X 500 logo](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/Virgin%20500%20X%20500%20logo.png)
![Noma (500 × 500 px)-1](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/Noma%20(500%20%C3%97%20500%20px)-1.png)
![0001-37524726689](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/0001-37524726689.png)
![Husk (500 × 500 px)](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/Husk%20(500%20%C3%97%20500%20px).png)
![ICEHOTEL LOGO 500X500](https://effectuation.org/hubfs/Website%20Page%20and%20Landing%20Page%20Graphics/ICEHOTEL%20LOGO%20500X500.png)
SEE FUBU FOUNDER DAYMOND JOHN TALK ABOUT THE BIRD IN HAND PRINCIPLE
Daymond John, one of the original Sharks explains to UVA Darden Professor Sarasvathy how you can list the means you have to start a business from looking at the things that surround you.
SEE VIRGIN'S RICHARD BRANSON DISCUSS HIS CRAZY QUILT
Before he took on space, he took on Entrepreneurship and Branson's approach was pure Effectuation.
Books About Effectuation from Around the World
![Effectuation Entwick Cover](https://effectuation.org/hubfs/Book%20Covers/Effectuation%20Entwick%20Cover.jpg)
![Mia and Tiago Bird Cover](https://effectuation.org/hubfs/Book%20Covers/Mia%20and%20Tiago%20Bird%20Cover.jpg)
![Effectuation syl Cover](https://effectuation.org/hubfs/Book%20Covers/Effectuation%20syl%20Cover.jpeg)
![Effectuation 2e book cover](https://effectuation.org/hubfs/Book%20Covers/Effectuation%202e%20book%20cover.jpg)
![faschingbauer-cover-book-1](https://effectuation.org/hubfs/Book%20Covers/faschingbauer-cover-book-1.jpg)
![Mia and Tiago Lemonade Cover](https://effectuation.org/hubfs/Book%20Covers/Mia%20and%20Tiago%20Lemonade%20Cover.jpg)
![effectual-entrepreneurship](https://effectuation.org/hubfs/Book%20Covers/effectual-entrepreneurship.jpg)
![23-1](https://effectuation.org/hubfs/Book%20Covers/23-1.jpg)
![book-cover-effectuation-marcus-1](https://effectuation.org/hubfs/Book%20Covers/book-cover-effectuation-marcus-1.jpeg)
![corporate-effectuation-cover-1](https://effectuation.org/hubfs/Book%20Covers/corporate-effectuation-cover-1.jpg)
![22-1](https://effectuation.org/hubfs/Book%20Covers/22-1.jpg)
![SEF2019_Report_Web](https://effectuation.org/hubfs/Book%20Covers/SEF2019_Report_Web.jpg)
![screen_shot_2014-06-20_at_12.55.28_pm-1](https://effectuation.org/hubfs/screen_shot_2014-06-20_at_12.55.28_pm-1.png)
![book](https://effectuation.org/hubfs/book.png)
![cover-book-kuepper-1](https://effectuation.org/hubfs/cover-book-kuepper-1.png)