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EFFECTUATION
Entrepreneurship is a method anyone can learn. Decades of research into how expert entrepreneurs think and act led to Effectuation, a powerful, proven set of principles created by UVA Darden Professor Sarasvathy for startup success.
Listen to the New Podcast from Hidden Brain about Effectuation and Professor Sarasvathy
EFFECTUATION
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Entrepreneurship is a skill anyone can learn, not a gift. Decades of Research into how Expert Entrepreneurs Think and Act Led to Effectuation, a powerful set of principles for Startup Success
Effectuation - Watch the Video
EFFECTUATION
A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.
EFFECTUATION - A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.
TEACH EFFECTUATION
Effectuation has been used to teach Entrepreneurship to people of all ages and abilities around the world.
Effectuation has been used to teach Entrepreneurship to people of all ages and abilities around the world.
UNDERSTAND EFFECTUATION
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Effectuation is like cooking based on what's in your kitchen vs. from a recipe. See a video of Claus Meyer, founder of the #1 restaurant in the world, compare Effectuation to Cooking.
Read the Latest Effectuation Stories
Enter a Door to the Future - Manga Effectuation!
The passion for scholars and educators in Japan for Effectuation and Young Adults has resulted in the release of Door...
See UVA Darden Professor Saras Sarasvathy's Address to the EU SME
UVA Darden Professor Sarasvathy delivered the prestigious Schumpeter "Innovation in Enterprise lecture to the Small and...
Collaborative Dynamics at the Forefront: A Glimpse into the 2023 EffectuationConference in Gdańsk
Introduction: A Convergence of Minds and Methods The 2023 Effectuation Conference in Gdańsk stood as a testament to the...
Effectuation Rio - A Recap
NEW To view a selection of videos from the conference in Rio click the links below!!
The Principles of Effectuation
Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening
Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants
Expert entrepreneurs invite the surprise factor. Instead of making “what-if” scenarios to deal with worst-case scenarios, experts interpret “bad” news and surprises as potential clues to create new markets
By focusing on activities within their control, expert entrepreneurs know their actions will result in the desired outcomes. An effectual worldview is rooted in the belief that the future is neither found nor predicted, but rather made
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Whether you come to this site as a entrepreneurial newbie or a seasoned creator of new ventures, you’ll discover that there is a science to entrepreneurship — a common logic we have observed in expert entrepreneurs across industries, geographies, and time. We call it effectuation
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