We have come to think of the actual as one among many possible worlds.  We need to repaint that picture. All possible worlds lie within the actual one. -Nelson Goodman in Fact Fiction and Forecast

This site provides resources to researchers, doctoral students and teachers of entrepreneurship (access to teaching materials requires an instructor registration at: info@effectuation.org) as well as aspiring and existing entrepreneurs.

What is effectuation?

Effectuation is a logic of entrepreneurial expertise, a dynamic and interactive process of creating new artifacts in the world.  Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings.

Effectuation events:

Effectuation Doctoral Students: The IIM in Bangalore is pleased to announce a doctoral seminar in entrepreneurship focused on the topic of effectuation, which will be held by Saras Sarasvathy, Stuart Read and Robert Wiltbank. The seminar will be held from January 10 to January 14, 2011. For more information, please contact K. Kumar (kumark@iimb.ernet.in), Chair of NSR-CEL at IIMB.

Effectuation Researchers: Work presented at the December effectuation research meeting.
Effectuation Instructors: Report on the December effectuation teaching materials workshop.

New Effectuation publications:

  Effectuation - Unternehmergeist denkt anders! (Ambrosch 2010) is the 6th volume of the Austrian Marketing-Association's book series, offering applications of effectuation to innovation as well as entrepreneurship.  Written in German by Marcus Ambrosch.

Effectuation: Wie erfolgreiche Unternehmer denken, entscheiden und handeln (Faschingbauer 2010) is a reference book to effectuation in German language.  Author Michael Faschingbauer

Effectuation: Elements of Entrepreneurial Expertise (Sarasvathy 2008) is an academic book detailing thoughts, research and implications of effectuation.

Forthcoming, 2010: An entrepreneurship textbook project based on effectuation. For a glimpse, here is Chapter 2, and the Table of Contents.

Forthcoming, 2010: A doctoral coursebook in ideas related to effectuation: Made As Well As Found.

Effectuation community:

Teaching and/or researching effectuation?  Please subscribe yourself to the Google Group devoted to effectuation, or Visit this group.