---
title: Get your business plan right
description: Get your business plan right
---

[Effectuation Stories ](https://effectuation.org/stories)

# [Get your business plan right](https://effectuation.org/stories/x-portfolioget-your-business-plan-right)

 Written by [Stuart Read](https://effectuation.org/stories/author/stuart) | May 10, 2016 7:33:54 PM

Sample this: “Business plans have their time and place, though perhaps not in planning a business.” A shocker, but that is the opening line in a chapter on ‘business plans and business models,' in *Effectual Entrepreneurship *by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank, and Anne-Valérie Ohisson ([www.routledge.com](http://www.routledge.com/)).

The authors note that the business plan is one of the most ‘taught' aspects of entrepreneurship. They elaborate that as a work project it provides a wonderful learning platform. ...

Publication:  
The Hindu Business Line  
Author(s):  
D. Murali  
Relevant Principles:  
Bird-in-Hand (Means)  
Affordable Loss  
Crazy Quilt (Partnerships)  
Lemonade (Leverage Contingencies)  
Pilot-in-the-Plane (Control vs. Predict)  
External Link:  
[The Hindu Business Line](https://www.thehindubusinessline.com/catalyst/get-your-business-plan-right/article23030529.ece)

[View full post](https://effectuation.org/stories/x-portfolioget-your-business-plan-right)

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