Videos

How to Make Decisions in Mature vs. Uncertain Markets	Stuart Read on Misconceptions About Failure	How can entrepreneurial thinking be applied to social problems?	The Effectual Method: Active Communications (GERMAN)	What is the Entrepreneurial Method
What type of person becomes an entrepreneur?	Does Effectuation Change the Entrepreneurial Paradigm? Part 1. (FRENCH)	TEDx Talk - Saras	Teaching Effectuation: The New Luxury Ventures Case	Corporate Effectuation - What can managers learn from entrepreneurs? (DUTCH)
What are some entrepreneurial pitfalls?	Effectuation Research as it relates to Personality	Teaching Effectuation: Explaining The Technical Notes	The Lemonade Principle	Saras Sarasvathy at BigThink (Full Interview)
Taking the Plunge - Why Start a Business?	Teaching Effectuation: The ICEHOTEL Case	Richard Branson discusses his version of the "Affordable Loss Principle"	Leverage Surprise (Contingency: The Lemonade Principle)	Agilyx Story (The Affordable Loss Principle)
Effectuation: ICEHOTEL (Bringing Effectual Principles Together)	Freitag (Start With Your Means: The Bird In Hand Principle)	Husk Power Systems (The Partnership Principle)	How do Entrepreneurs See the World?	Is a Recession Good for an Entrepreneur?
The 10 Myths of Entrepreneurship - University of St.Gallen	Thomas Blekman introducing Corporate Effectuation