We are in the process of writing an entrepreneurship textbook based on effectuation. The structure of the book is below, and the introduction and sample draft chapter 3 are available for download.

Part I: Clear the ground (What Entrepreneurs are Not)

Chapter 1. Entrepreneurs are visionaries?
Chapter 2. Entrepreneurs take great risks?
Chapter 3. Are entrepreneurs better forecasters?
Chapter 4. Entrepreneurs are a unique species?

Part II: Get Started: I want to be an entrepreneur but…

Chapter 5. I don’t know where to start
Chapter 6. I don’t have a good idea
Chapter 7. I’m afraid of failing

Part III: The Nuts and Bolts of Venturing: Effectuation in Action

Chapter 8. Who you are, Whom you know, What you know
Chapter 9. Transformation Types
Chapter 10. Affordable Loss
Chapter 11. Financing
Chapter 12. The Partnership Principle
Chapter 13. Ownership and Governance
Chapter 14. Surprise!
Chapter 15. Business Plan & Business Model
Chapter 16. Building Brand & Identity with your Partners
Chapter 17. If you can’t Predict the Future, Control it

Part IV: Larger Implications: identity, transition, non-profit

Chapter 18. When the Venture Grows up
Chapter 19. Beyond the For Profit Firm


We anticipate a 2010 release of this book, and welcome any suggestion you have for content or related teaching materials at info@effectuation.org.